Dhumi helps the emerging fashion brand decrease the order processing time, led to better decision-making.
The Client
An emerging fashion label creating elegant, embroidered clothing using premium pure cotton fabrics. It is mainly a D2C company and started selling products through its website. Gradually, the client transitioned into various online platforms like Amazon, Myntra, and Nykaa.
The Challenge
As the horizon expanded, operations became more complex. The main challenge was to update the inventory across all platforms, track product movement within the supply pipeline, and maintain accurate operational records.
Key Pain Points
Inventory management on a real-time basis.
Managing orders efficiently from various platforms.
Delay in summarising the records and decision-making.
Avoiding delay in website upgradation.
The Solution
Dhumi built an e-commerce platform for the client with a consolidated tracking board for all the multiple channels, including an inventory management system and tracking product movement on a real-time basis. The customer relationship management system was also developed by Dhumi for the client to maintain the records.
The Result
With the implementation of the Dhumi integrated system, the customer experienced a 40% decrease in order processing time and 95% increase in inventory accuracy on the Amazon, Myntra, Nykaa, and direct-to-consumer websites. The ability to track everything in real-time, along with automation for record keeping, led to improved decision-making processes that were 30% faster, contributing to increased efficiency for the brand as they scaled up multi-channel sales without the same growth in operations.