Making professional AI-Powered image workflow for product visuals accessible for budget-conscious D2C brands

Works with small and growing Direct-to-Consumer (D2C) brands requiring high-quality visuals for marketing and campaigns.

Initial State: Brands were constrained by tight budgets and limited resources, making traditional photoshoots unsustainable.

Challenges

Key obstacles faced before implementing the solution

Traditional photoshoots required expensive studio setups, models, and photographers.
High costs and long turnaround times for new collection launches.
Brands often compromised on visual quality or delayed launches due to production expenses.
Lack of flexibility for small brands to create consistent, high-volume content.

How we planned and executed the solution

Methodology
Implementation of a Gen AI–powered photoshoot solution using Dhumi’s platform.

1
Enabled digital generation of high-quality product visuals without physical shoots.
2
Provided control over style, backgrounds, and presentation through a digital interface.
3
Simplified the creative process to allow on-demand, cost-effective visual production.

cost efficiency

Elimination of repeated physical photoshoot expenses and overhead.

speed to market

Rapid generation of visuals for faster product launches and marketing campaigns.

creative freedom

Ability to experiment with different styles and formats without additional financial risk.

The results achieved after implementation

Summary

Small D2C brands transitioned to a digital-first visual production model.

Impact

Professional-quality imagery became accessible without traditional overhead, enabling better consistency and budget efficiency.